Croatia is declared the most popular new destination among the Chinese

According to the readers choice of the Chinese edition of the American magazine Travel + Leisure, Croatia is named the most popular new European destination for Chinese tourists in 2018 year and is awarded the “China Travel Awards-World Best Awards” in Shanghai, as been reported from the head office of the Croatian tourist board.

The award ceremony in Shanghai has gathered many diplomats, representatives of tourist communities, hotels, tour operators and airlines, that are awarded in different categories on the basis of the readers’ choice of this magazine, numbering more than one million people in China.

At the award which has been held for 12 years, the award is handed out to Bisera Fabrio, the adviser of the Embassy of the Republic of Croatia in the People’s Republic of China. Besides that Croatia is nominated in the category of European destinations, also Argentina, Tahiti and Myanmar are awarded as new destinations in the world, while the best “traditional” destinations are: Australia, Japan and Thailand.

Commenting on this award, the director of the head office of the Croatian tourist board, Kristjan Stanicic says that it is Croatia’s first award from the Chinese market and this year is going be a lot of work on EU-China cooperation in tourism field.

“This award confirms Croatia’s great potential as a tourist destination in a large and highly important Chinese market, as well as all our expectations and a decision to expand our presence in China through additional promotional activities and by opening a representative office of the Croatian tourist board in Shanghai this year. Last year’s results have showed an increase in the number of Chinese tourists by 57% and an increase in the number of nights by almost 50% compared to 2016 year,” reports Stanicic.

Also he adds that Croatia is ready to receive more Chinese tourists who are not only motivated by the sun and the sea, but also by natural beauties, historical and cultural heritage.


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